Friday, 1 February 2008

Launching PPP will take 30 to 60 days

Hi Rado,

We officially begin our soft launch on 2/1/2008.

Be sure to read the latest blog post to get up to speed.

Thank you,

Charles Heflin
Marketing Director
PPP NetAudioAds Group

------------------------------- here I am reading

Pending Launch

As you all know on February 1 2008 NetAudioAds will begin pushing live ads out to their audio ad distribution network (you).

Unlike typical launches where everything opens at once, this launch will be different. Audio ads will NOT begin playing everywhere at the same time. This will be a slow, methodical ramp up until NetAudioAds is playing ads to the complete network.

This will take time… 30 - 60 days to get up to full speed.

Why is it being done this way?

Because NetAudioAds must protect their (our) advertisers at all costs. They need to open the throttle slowly to ensure system integrity as things ramp up. Opening up full throttle could be disastrous. Slow calculated moves are best.
Do not panic if you are not hearing audio ads right away. We are on course for what NetAudioAds is calling a soft launch. As the days progress after launch tomorrow, more and more ads will begin playing covering a wider and wider percentage of the distribution network.

My best advice for you is to be patient. By launching slowly and methodically NetAudioAds is ensuring the integrity of the system so that we can create an atmosphere of quality for our advertisers, without them this opportunity would not be possible. We all need to understand this and protect our advertisers at all costs.

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1 comment:

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